Published article by arabnews.com

Nuvola, a new concept in health and beauty stores, has opened its doors to the Saudi market with the inauguration of its first branch in the Kingdom located at Dhahran Mall in the Eastern Province. The opening ceremony was by high society members, beauty and skin care industry professionals, and a host of business and lifestyle journalists.
Mohammed Al-Farraj, GM, Al-Dawaa, explained that Nuvola will establish its presence in the Kingdom under the umbrella of the Al-Dawaa Company. “As a modern and global trademark, Nuvola will bring to the Saudi consumer, and women in particular, a wide range of the world’s best cosmetic and personal care products that meet the requirements of women and live up to their tastes,” he said.
Farraj added that plans for future expansion of the brand calls for the opening of a number of branches in major shopping centers in all major cities of the Kingdom.
The entry of Nuvola into the Saudi market comes in response to an increasing demand for high quality cosmetics and health products. With the Kingdom considered one of the fastest growing markets in the world in the field of cosmetics, Nuvola plans to compete with local and global beauty products, and pharmacy outlets that operate across the Kingdom.

Nuvola is marketed to appeal mainly to high women of all age groups, providing them with the basic needs for themselves and their families. Nuvola also offers cosmetics and personal care products suitable to customers of all ages and both sexes.

Nuvola claims to distinguish itself from its competitors with carefully selected products, advanced services and unique experience offered in its showrooms. The Nuvola brand aims to provide its customers with the latest trends and innovations in health and beauty products, cosmetics, and personal care.
By | 2018-03-12T09:44:37+00:00 June 26th, 2015|pharmacy marketing|0 Comments

About the Author:

Fiona Sartoretto Verna
Architect, Landscape architect and painter I lived for several years in the United States where I worked in the East Coast. Married to an American with two children, I travel around the world looking for innovative concepts for pharmacies. I am one of the current owners of Sartoretto Verna Srl with headquarters in Rome, Italy, where I live. We have offices and showrooms in Turin, Northern Italy. During the last 10 years I have gained a lot of experience working with the most important pharmacy chains in the world in particular in the Middle East, diffusing the notion of the pharmacy for the community and for the people made of smiles and professionalism knocking down the idea of cold and dreary drugstores. I believe in a pharmacy where people enjoy spending their time, where they are pampered, consoled and advised on specific products that are available for every one of us. This can be achieved in an attractive environment, full of clear and orderly communication. Passion is at the heart of everything I do and I try to let this come through in my work helping managers and owners of chains with a 360 ° consultancy which involves my creative side as well as marketing and management.