A unique flagship store for Kartinki Pharmacy Chain, enhancing innovation supported by a high quality of services and cutting-edge technology, deeply rooted in Russian traditions

Brief

New innovative Pharmacy, Russian rooted with a unique modern antique look.

The brief assigned by the client was to create a new unique retail concept in Voronesch in-line with Kartinki’s identity enhancing innovation. The objective was to propose an inviting and open environment aimed to offer comfort and welcoming environment with an outstanding look where the past and future live together.

 

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Strategy

A step ahead into the global future with a layout that accompaign customers along all the merchandising sector of the Pharmacy

A Pharmacy where the customers are guests, where they feel at home but in the same time they want to pass more time. Products connects with services with a strong communications of the different brands.

Design

A reinterpretation of the Russian traditions : a flying carpet on which the famous puppet of Voronesch Theathre watch the customers from the windows

Sartoretto Verna Srl has designed a new oasis environment where the colors and materials enhance the time to stay. the raw bricks, the ancient pharmacy vases, the Ralclassic fixtures of a warm grey blu contrast with the modern aluminium and glass.

 

 

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By | 2018-03-12T09:44:39+01:00 July 18th, 2014|pharmacy marketing|0 Comments

About the Author:

Fiona Sartoretto Verna
Architect, Landscape architect and painter I lived for several years in the United States where I worked in the East Coast. Married to an American with two children, I travel around the world looking for innovative concepts for pharmacies. I am one of the current owners of Sartoretto Verna Srl with headquarters in Rome, Italy, where I live. We have offices and showrooms in Turin, Northern Italy. During the last 10 years I have gained a lot of experience working with the most important pharmacy chains in the world in particular in the Middle East, diffusing the notion of the pharmacy for the community and for the people made of smiles and professionalism knocking down the idea of cold and dreary drugstores. I believe in a pharmacy where people enjoy spending their time, where they are pampered, consoled and advised on specific products that are available for every one of us. This can be achieved in an attractive environment, full of clear and orderly communication. Passion is at the heart of everything I do and I try to let this come through in my work helping managers and owners of chains with a 360 ° consultancy which involves my creative side as well as marketing and management.