Creating an attractive and well organised space is very important when designing a pharmacy today and is destined to become even more so in the future. The first thing that a pharmacist has to consider when thinking about redesigning or simply refitting their pharmacy is the space available.


If we take 200 sq. m. as the average total surface area for most pharmacies, the aim of any project should be to use at least 150 sq. m. for the retail area. In other words, any project worth its salt must limit the non retail areas of the pharmacy (dispensary, prescription area, stock room, changing room, office, goods in area etc) to circa ¼ of the total surface area.

The beauty sector should occupy about 30% (45 sq. m.) of the total surface area given its commercial importance. If this 45 sq. m. was 10 m. x 4,5 m., then we could fit in two wall display units, 2 central ones back to back and 2 walkways. Both the wall and central display units would each have 8 shelves that are 30 cm deep.

If we divide the total display volume (ml) by the surface area of the space than the VES factor (display value) equals 7. This is the upper limit that should be obtained in a retail area. All available space has been used to display products and customers can easily walk around the retail space along the two walk ways. The space is watched over by CCTV as the central display units are as high as the walls, therefore not allowing staff to keep an eye our for shop lifters.


By | 2021-05-13T16:26:39+02:00 February 22nd, 2014|pharmacy marketing|0 Comments

About the Author:

Architect, Landscape architect and painter I lived for several years in the United States where I worked in the East Coast. Married to an American with two children, I travel around the world looking for innovative concepts for pharmacies. I am one of the current owners of Sartoretto Verna Srl with headquarters in Rome, Italy, where I live. We have offices and showrooms in Turin, Northern Italy. During the last 10 years I have gained a lot of experience working with the most important pharmacy chains in the world in particular in the Middle East, diffusing the notion of the pharmacy for the community and for the people made of smiles and professionalism knocking down the idea of cold and dreary drugstores. I believe in a pharmacy where people enjoy spending their time, where they are pampered, consoled and advised on specific products that are available for every one of us. This can be achieved in an attractive environment, full of clear and orderly communication. Passion is at the heart of everything I do and I try to let this come through in my work helping managers and owners of chains with a 360 ° consultancy which involves my creative side as well as marketing and management.